Emerging Chief Business Officer
Executive Management Programme in Sales & Marketing Leadership
Batch No. 8Accentuate your leadership skills and excel in sales and marketing
11 Months
Live Online + Campus Immersion + CXO Masterclasses
Simulations by
About The Executive Management Programme in Sales And Marketing Leadership
This program is tailored for high-potential executives, with proven managerial track records, aspiring to become a Chief Business Officer. It helps one to develop leadership abilities and navigate organizations effectively. The program uses an experiential approach with case studies and simulations from Wharton Interactive, StratX, and Imarticus Game Studio. The program focuses on developing a high degree of sales and marketing acumen, strategic thinking, people leadership and execution skills.
NextGen CBO Program
This program enables you to gain vital skills and knowledge to tackle contemporary business issues. Get hands-on experience in overcoming modern-day challenges faced by CBOs with effective strategies.
Visionary Course Curriculum
Our carefully crafted curriculum empowers emerging leaders to become successful Chief Business Officers. We lay a strong foundation in key areas like sales, marketing, product, finance, and leadership to fuel your growth.
IIM Lucknow Executive Alumni Status
The program offers learners IIM Lucknow’s Executive Education Alumni status and access to numerous benefits such as the access to the alumni body, exclusive invitations to events, and membership in local alumni chapters.
On Campus Immersions @IIM Lucknow
IIM Lucknow Campus Immersion offers a golden opportunity to network with industry leaders and peers while learning from seasoned experts. Elevate your career prospects through our exceptional networking opportunities.
Masterclasses by CXOs
Participants can gain practical insights into the challenges that CBOs face in the industry directly from seasoned professionals. In addition, they can engage with peers and CBOs to develop industry-specific solutions and effective strategies for solving these challenges.
Engaging Learning Experience
Utilise the expertise you have acquired in a secure setting by participating in simulations offered by Wharton Interactive, StratX, and Imarticus Game Studio. Tackle genuine issues and develop confidence in your capabilities as a CBO.
Master New-age
Marketing and Sales Leadership Skills
Strategic Planning
Sales & Marketing
Financial Management
Operations Management
Talent Management
Risk Management
What Makes IIM Lucknow Exceptional?
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About the IIM and Imarticus Learning Collaboration
The Indian Institute of Management Lucknow, established in 1984, is the fourth member of India's prestigious IIM family of management schools. The idea to develop IIMs was initially proposed by Pandit Jawaharlal Nehru, India's first Prime Minister. IIML has impacted countless lives through its faculty, alumni, and support staff.
At IIM Lucknow, the focus is on developing value-driven leaders, managers, and global players. The institute achieves this goal by leveraging its globally recognised and affiliated faculty members, who are instrumental in shaping the leaders of tomorrow.
Curriculum
Gain exposure to the foundations of Sales & Marketing management and how it’ll enable one to transition to a CBO.
Topics
Explore essentials of marketing research, analytics, strategic brand management, digital transformation, and social media strategies.
Topics
Understand fundamentals of Go-to-market, establishing distribution, salesforce management, B2B sales and managing business metrics.
Topics
Understand fundamentals of design thinking, product management for E-Commerce, Cloud & SaaS based platforms including metrics, competitive strategy and pricing models.
Topics
Learn to interpret financial statements, understand cash flows, understand concepts of customer value, pricing strategies, direct costs, indirect costs, variable costs, NPV, IRR and leading a P&L.
Topics
Understand essentials of sectoral marketing, marketing to Gen Z, Chat Bots, AI/ML, AR/VR and Metaverse. Understand the core essence of transformational leadership and C-Suite’s bird’s eye view.
Topics
Program Directors
Prof. Prem Dewani
Professor at IIM Lucknow
Prem Dewani, with a B.Tech and Masters in Technology, served as a Professor at CDFST, Udaipur, from 2000 to 2006. After international studies and a corporate stint with GCMMF (AMUL), he earned a Fellowship in Marketing at IIM Ahmedabad in 2013 and currently excels in academia at IIM Lucknow, showcasing expertise in technology and corporate realms....See More
Prof. Anita Goyal
Professor of Marketing at the IIM Lucknow, India
Prof. Anita Goyal, with a B.Sc., MBA, and PhD in Marketing, brings 28 years of academic expertise, teaching masters and Doctorate courses and leading international management programs. An accomplished author/editor, she contributes to Innovations in Services Marketing and Management with IGI Global, USA....See More
Prof. Prem Dewani
Professor at IIM Lucknow
Prem Dewani, with a B.Tech and Masters in Technology, served as a Professor at CDFST, Udaipur, from 2000 to 2006. After international studies and a corporate stint with GCMMF (AMUL), he earned a Fellowship in Marketing at IIM Ahmedabad in 2013 and currently excels in academia at IIM Lucknow, showcasing expertise in technology and cor...See More
Prof. Anita Goyal
Professor of Marketing at the IIM Lucknow, India
Prof. Anita Goyal, with a B.Sc., MBA, and PhD in Marketing, brings 28 years of academic expertise, teaching masters and Doctorate courses and leading international management programs. An accomplished author/editor, she contributes to Innovations in Services Marketing and Management with IGI Global, USA....See More
Develop Practical Skills With Case-based Learning
Will I Get Certified?
Upon successfully completing this program, you’ll earn a Certificate of Successful Completion in the Executive Program in Sales and Marketing Leadership by the Indian Institute of Management (IIM), Lucknow. This will add considerable value to your professional credentials.
Who Is This Program For
This program is designed for emerging leaders across different sectors and countries who want to enhance their sales and marketing leadership skills.
It is ideal for high potential managers across sales, marketing, and product functions of an organization to upskill and achieve vertical transition to business leadership and P&L leadership roles.
The programme can also enable horizontal transition across Sales, Marketing and Product roles
Admission Process
Program Fee
₹2,98,000 + GST
*Registration fee includes non refundable application fee of ₹ 3000 + GST
FAQs
About The Program
IIM Lucknow is among the top business schools in India and also world renowned. IIM Lucknow has dual accreditation from AMBA (UK) and AACSB (USA) was ranked 6th in NIRF Ranking 2022 and ranked 31 in QS Asia Rankings 2022. You will earn the coveted Executive alumni status of IIM Lucknow after successfully completing this program.
Additionally, Emerging CBO: An Executive Management Programme in Sales & Marketing Leadership offering is the flagship program offered by IIM Lucknow for sales & marketing executives. This program is unique in terms of offering skill oriented curriculum for high potential sales and marketing leaders to transition into Business Leadership roles. This is the only program that has world class simulations and CXO Masterclasses to ensure the program learnings stick as decision making skills that can be demonstrated by the participants at their workplace.
As IIM Lucknow Executive Alumni, participants can avail of the following benefits
- Access to a network of distinguished IIM Lucknow executive alumni
- Access to the IIM Lucknow alumni events
- Access to IIM Lucknow local alumni chapters
- Access to the program brochures and newsletters from IIM Lucknow
IIM Lucknow seeks participants with high intellectual rigor and intent to learn to complete the program. Candidates will only qualify for successful completion upon fulfilling the attendance and course evaluation criteria.
This is one of the most comprehensive programmes delivered by IIM Lucknow with overall 200hrs of teaching learning experience spread over 11 months. Over 130hrs is delivered thorough live online interaction, 30hrs through campus classrooms, 39hrs through Simulations and Masterclasses
A special discount of up to 10% on the program fee may be offered for bulk nominations of 5 participants or more from a single corporation. However, the discount's extent will be determined on a case-to-case basis. each with a 15 min break in between. The schedule is defined at the discretion of IIM Indore.
The learning experience is curated for delivering skills for C Suite leaders. The programme includes a blend of live interactive teaching over an online platform, classroom teaching at the IIM Lucknow Campus and gamified simulations. Learners get exposure to a mix of case pedagogy, presentations, projects, peer interaction and class discussions.
A total 3 days in person campus immersion will be held at the end of the program.
Eligibility
The participants should have at least 5 years of work experience after graduation/post graduation.
Admission to this program involves a rigorous review of your resume and your statement of purpose by the IIM Lucknow admissions team.
Only participants with demonstrated fast-track career progression and high learning intent required for senior leadership roles will be admitted into this program.
Selection is by invitation only and on a rolling basis. We generally overbook our batches. In case of an overbooked batch size, applicants in earlier selection rounds who have received their provision offer letters and paid registration fees to block their seats will be preferred over applicants from later selection rounds.
Fees
In addition to live-online classes, the program fee includes simulation access, masterclasses, executive alumni membership fee and the cost of boarding & meals during campus immersion.
Please get in touch with our counselors for more information.