Indian Institute Of Management Lucknow

Global Senior Leadership Programme Specialisation: Chief Marketing Officer

Driving Sales & Marketing Excellence with Business Growth

6 Months
Live Online + Campus Immersion + Dubai Executive Conference
Indian Institute Of Management Lucknow
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About The Chief Marketing Officer Specialisation Certificate

The Chief Marketing Officer Specialisation (CMO) Certificate of the Global Senior Leadership Programme (GSLP) from IIM Lucknow is a state-of-the-art programme carefully crafted to accelerate promising marketing leaders’ career growth, launch global business initiatives, and achieve their organisation's business objectives by transitioning into the CMO role. The programme will benefit aspiring Chief Marketing Officers by equipping them with the necessary skills to define a strategy, achieve goals by overcoming obstacles, make informed decisions and actionable plans, manage performance and enable development.

Become CMO Ready

Become CMO Ready

This leadership programme equips participants with an inside perspective on the day-to-day functioning of the CMO's marketing and business activities. It comprehensively explains the strategic and tactical dimensions intrinsic to the Chief Marketing Officer (CMO) role.

Immersive CXO Experiences

Immersive CXO Experiences

The highlight of this CMO specialisation is its experiential learning. Apply the expertise you have gained in a secure setting by participating in practical simulations offered by Imarticus Game Studio which helps tackle genuine issues & develop capabilities as a C-Suite Business Leader.

Masterclass Sessions By CXO Leaders

Masterclass Sessions By CXO Leaders

It isn't just about grasping theories; it's about fusing them with real-world applications. The CMO specialisation certificate of the GSLP offers an unparalleled opportunity to learn from the world's most successful and influential business leaders through a series of 6 masterclasses.

IIM Lucknow Campus Immersion

IIM Lucknow Campus Immersion

The CMO leadership programme includes 5 days of campus immersion and a 2-day onsite conference in Dubai. Participants will get an opportunity to network with their peers, who are leading organisations and gain valuable insights and experiences.

IIM Lucknow Executive Alumni Status

IIM Lucknow Executive Alumni Status

Participants in this program enjoy the full range of benefits offered to Executive Education Alumni from IIM Lucknow. These advantages encompass alumni updates, both on and off-campus events, membership in local alumni chapters, and the esteemed status of being an IIM Lucknow executive alumni.

Network with Industry Leaders

Network with Industry Leaders

This program features a 2-day onsite conference in Dubai, allowing you a unique opportunity to network with revered industry titans who have intimate knowledge of the marketing sector's gold standards and cutting-edge strategies.

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Curriculum

Gain an overview of key areas in marketing such as Marketing Intelligence, Research, Consumer Behaviour or Service Marketing

Topics

Evolving Role of Marketing
Need for Customer Centricity

Gathering Marketing Intelligence
Basics of Marketing Research

Understanding Consumer Behavior
Fundamentals of Service Marketing

Learn the foundations of a marketing strategy in the context of Product, Service, Pricing, Communication or Branding. Understand the key elements of a marketing strategy based on the type of market such as Rural, Urban, B2C or B2B, Domestic or Global or Hyperlocal.

Topics

Building a Brand focused Marketing Strategy
Buiding a Marketing Strategy with Product and Service as focus.
Building a Communication & Pricing Strategy

Components of a Retail and Rural Marketing Strategy
Components of a Marketing Strategy - Consumer and Business Facing
Components of a Marketing Strategy - Local & Global

Master the fundamentals of social media marketing and learn the key nuances of user engagement in different platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.

Topics

Understanding the Social Media Landscape
Essential Elements of a Social Media Campaign

Understanding user engagement on Instagram
Understanding user engagement on Facebook
Understanding user engagement on LinkedIn
Understanding user engagement on Youtube / TikTok

Gain exposure to elements of executive decision-making such as decision-making processes, usage of marketing analytics and essentials of decision-making for different markets

Topics

Understanding consumer decision-making process
Understanding decision-making process through data - Quantitative, Qualitative and Heuristics

Understanding customer engagement in digital world
Leveraging Marketing Analytics for customer engagement

Decision-making for Rural Markets
Decision-making for Urban & Semi-Urban Markets
Decision-making for Local & Global Markets

Understand the key roles & responsibilities of the CMO, such as demonstrating market leadership by innovation in Product, Service, Pricing, and Distribution. Learn to lead the service industry through communication, product differentiation, strategic thinking and a deep understanding of the competitive landscape.

Topics

Being the market leader in Product Innovation
Being the market leader in Service Innovation
Being the market leader in Pricing Innovation
Being the market leader in Distribution Channels

Fundamentals of Marketing Communication
Differentiation of Service Offerings - Being the Consumer's Consultant

Role of Vision & Mission
Aligning with Vision & Mission

Know Your Competition
Competing on Product, Service, Pricing & Brand
Ethics in Marketing

Topics

Empower Your Leadership Skills With IIM Lucknow

IIM Lucknow is one of the top business schools in India. It was established in 1984 as the fourth IIM (Indian Institute of Management) in the country. IIM Lucknow offers a range of management programs, including executive education, designed to empower senior leaders in business, government, and non-profit sectors. The institute strongly focuses on developing value-driven leaders and managers who can positively impact globally. The establishment of IIMs was an initiative of India's first Prime Minister, Pandit Jawaharlal Nehru, who envisioned a network of top-tier management schools in the country.

4 Outlook-ICARE 2023
4 India FT 2023
6 as per NIRF 2023
33 in QS Global Ranking: Asia 2023
72 Gobal B-School FT 2023
Dual Crown Accredited (AACSB and AMBA)
4 Outlook-ICARE 2023
4 India FT 2023
6 as per NIRF 2023
33 in QS Global Ranking: Asia 2023
72 Gobal B-School FT 2023
Dual Crown Accredited (AACSB and AMBA)

Program Directors

Prof. Madhumita Chakraborty

Prof. Madhumita Chakraborty

Finance And Accounting, IIM Lucknow

Prof. Madhumita's research papers have appeared in prestigious national and international journals. Among her research interests are Market Efficiency, Market Anomalies, Asset Pricing, Corporate Finance, Behavioural Finance, the value relevance of Accounting Information, and the impact of Corporate Social Responsibility on firm performance. She has...See More

Prof. Girish Balasubramanian

Prof. Girish Balasubramanian

Human Resource Management, IIM Lucknow

Prof. Girish has presented and published research in international conferences and peer-reviewed journals on topics including Trade Union Revitalisation and Strategy, Productivity and Profitability Effects of Trade Unions in India Post-liberalisation, Diversity Management with a focus on disabled individuals, and Performance Management rating consi...See More

Prof. Madhumita Chakraborty

Prof. Madhumita Chakraborty

Finance And Accounting, IIM Lucknow

Prof. Madhumita's research papers have appeared in prestigious national and international journals. Among her research interests are Market Efficiency, Market Anomalies, Asset Pricing, Corporate Finance, Behavioural Finance, the value relevance of Accounting Information, and the impact of Corporate Social Responsibility on firm perfo...See More

Prof. Girish Balasubramanian

Prof. Girish Balasubramanian

Human Resource Management, IIM Lucknow

Prof. Girish has presented and published research in international conferences and peer-reviewed journals on topics including Trade Union Revitalisation and Strategy, Productivity and Profitability Effects of Trade Unions in India Post-liberalisation, Diversity Management with a focus on disabled individuals, and Performance Manageme...See More

Trusted By Millions Of Learners Around The World

Who Is This Program For?

Existing and aspiring CXOs in Marketing roles with 5 years of work experience will get the specialisation certificate from IIM Lucknow after meeting the attendance and course evaluation criteria and can transform into New-Age CMOs.

certificate
Advanced Certification In Digital Marketing And MarTech

Program Fee

₹ 4,00,000 + GST
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Instalment
Amount
Application Fee
₹ 3,000 + GST
Registration Fee
₹ 52,000 + GST
Instalment 1
₹ 1,15,000 + GST
Instalment 2
₹ 1,15,000 + GST
Instalment 3
₹ 1,15,000 + GST

FAQs

About The Program

The duration of the program is 6 months, with a mix of online and in-person classes. The online classes are held over weekends, and the in-person classes are held over five days at the IIM Lucknow Campus.

    Please note: The schedules may change due to the institute’s policy.

      As IIM Lucknow Executive Alumni, participants can avail of the following benefits

      • Access to a network of distinguished IIM Lucknow executive alumni
      • Access to the IIM Lucknow alumni events
      • Access to IIM Lucknow local alumni chapters
      • Access to the programme brochures and newsletters from IIM Lucknow
      • Executive Alumni Fees will be applicable as per institute policy.

      This certificate will give you the skills and knowledge you need to succeed in a C-suite role.

        Upon completion of the program, participants will be able to:

        • Develop and implement strategies that drive business growth
        • Leverage data and analytics to improve performance
        • Manage complex processes and projects effectively
        • Build and lead high-performing teams
        • Lead change and transformation initiatives
        • Navigate the challenges and opportunities of the digital age

        The program design is well balanced between the day-to-day commitments of the participants and what is expected of executives in senior leadership roles. The curriculum includes a good mix of case studies, projects, working sessions, masterclasses, and simulation exercises.

          Our series of masterclasses from industry leaders will help participants relate to the day-to-day functioning of the CxO office under different contexts through a different lens.

            Eligibility Criteria

            You will be evaluated through quizzes, assignments, online exams, presentations, and projects.

              Successful learners will receive the Certificate of Successful Completion from IIM Lucknow. Candidates will not qualify for successful completion if they have an 'F' grade in 50% of the courses or/and overall attendance for the program is less than 75%. The program and courses will follow a relative grading schema for evaluation.

                Admission to this program involves a rigorous review of your resume and your statement of purpose by the IIM Lucknow admissions team.

                  Only participants with demonstrated fast-track career progression and high learning intent required for senior leadership roles will be admitted into this program.

                    Selection is by invitation only and on a rolling basis. We generally overbook our batches. In case of an overbooked batch size, applicants in earlier selection rounds who have received their provision offer letters and paid registration fees to block their seats will be preferred over applicants from later selection rounds.

                      Fees

                      Yes, there are a few financial assistance options available. For more information, please talk to the Global Senior Leadership Programme counsellor.

                        A special discount offer exists only for a minimum of five nominations. A discount of up to 10% on the program fee may be offered for bulk nominations of 5 participants or more from a single corporation. However, the extent of the discount will be determined on a case-to-case basis.